You know, there’s a big difference between a hater and a naysayer.
A hater will walk back your accomplishments, while a naysayer will say you’ll never do anything at all.
Naysayers, meet THE NAYSLAYERS.
THEY tell us we’re not big enough, not fast enough, not strong enough.
THEY underestimate us.
WE slay the doubt, slay the ignorant remarks, slay the sideline judgement.
Say what you say. We’re here to strike it out. We are here to stay. We are here to slay.
We are THE NAYSLAYERS.
Say we’re just weekend warriors?
Check out our commute.
We’re transforming a train car into The Train-Train, a training gym accessible by transit card or UA Rewards App. First-access passes will be given to local school Athletes to strengthen their pre-season commutes.
Hop on the digital extension of The Train- Train by following our digital workouts, filmed on the commute, which show how to make the most of your daily grind. Use our app to continue building that strength on and off the train. Share content with the #UATrainTrain
We’re slaying excuses — giving access, time and resources to anyone who wants to catch their workout goals. The Train-Train also combats negative self image with positive affirmations, punching out naysayers at every turn.
Say we can’t walk on water.
We’ll run on it.
We’re sponsoring a 5K where participants slay the “unattainable” by running on water. To prepare for and commemorate the challenge, we’re unlocking exclusive merch for participants and UA Rewards members as part of the launch.
Can’t make it to the 5K? Show us what you can do. We’re launching a social challenge #UARunOnWater, where Athletes strike out the naysayers in a TikTok challenge where they run on water.
Agency: Jack Morton Worldwide
Branded and buzzy floating merch tent provides limited edition merch and photo opps for commemoration of the Nayslaying accomplishments, made possible by Under Armour.